Introduction to Issues surrounding Engagement Consulting

I was recently speaking on chat to a friend of some problems I had with trying to impress on 
the company, the seriousness of their disconnect with their end clients who were, after all, you know real people… (like them?) it sort of went like this..

We are all much more creative than we give ourselves credit. Sorry for my disconnection with you … I have been trying every which was I can to relate and communicate to non-creative (C level Operations & Executive personnel ) to get them to comprehend what I consider as real business concerns … they consider as irrelevant emotive concepts like customer experience, engagement, feelings, and other more tangible concepts such as sustainable growth (that they understand) and future growth strategies that require innovative and out of the box thinking .. any real growth without innovation is a fantasy .. future real growth will come from disruptive products and services that fracture and re-define the markets

I am certainly passionate about those areas …. where the corporate world think they are operating in a vacuum …. the psychological aspects of individual C Level career success restricts focus, narrows perspective & may break engagement & understanding of customers – I think it more than breaks the connection with the customers … except for those very rare people who have their feet on the ground – not too many of those …
Its amazing the mess that this one issue is causing the likes of News Corp, HP, Netflix, Yahoo and the obvious one is the looming changes facing Mass Media … you know Film, Mass Media (TV)+ Cable + Newspaper + Magazines .. Amazon must be loving this ..

I am been quiet on the blog, because I have been trying to process the so many changes since the uncloaking of the morally reprehensible behaviours of News Corp and a separate free lesson on how to damage your brand and lose over a million of subscribers courtesy of NETFLIX, Yahoo and the bickering … and the fork in the road that HP find themselves — put there through their own bad strategic planning … and lets not forget Delta who are without doubt the singularly worst client and customer culture I have ever observed in a company ….. and finally what the death of a truly inspiring creator, Steve Jobs will mean for Business in general but for Apple in particular, so I will come back here … give me a while to compose my thoughts and we will get at it.

PerhapsI can point to a letter sent by a recent passenger of Delta by my friend Sandra Maxey … here is the link … @sandymaxey Letter to Delta Airlines CEO – http://bit.ly/qcPxoK

But a couple more points while  we are here, I am wondering if we are all in the mess because of the MBA Program … it may make business understandable, but business is not a thing, each company is a life, made up of their own dreams and aspirations, full of individual people whom it might be nice to think are actually going in the same direction as the company, (most aren’t because of flawed Corporate cultures) and the most important aspect, their customers, who are all real people, who want to be valued and engaged … and refused to be categorized and sorted just so it makes it easier for the company to dissociate themselves from this truth .. companies are people … so are customers, people even own it … (maybe not directly) people manage it, operate in it, and who they sell their product or service to … you need to value them or basically become irrelevant .. you will cease to exist.

One last observation, the large aspect of the MBA attitude is one of expedience .. which is kind of abhorrent to me .. however that aside, recently I heard that Harvard and Wharton Schools were adding ethics classes to the MBA .. what a total wast of time, ethics, principles and integrity is not something you can teach, it is something that has to be part of your values, the actual make-up of your personality – if not, when you are put under pressure they (ethics) will not be your go to code of conduct.

So I would say again, to change the way the world thinks we need to teach our children what is really of value – and guess what its not money .. more later

Reader Engagement

It does not matter how the content gets to you, by what ‘road” or in what form, whether in a library book, a hard copy magazine or newspaper, the web and its various forms of streaming … it has something in common … you have to have interest in the content, it has to engage with you .. and make you want you to focus and read on.

This has always been the case. How often have you picked up a book, looked over a few pages, and discarded it. Why ? because it did not engage with you, watched a movie, switched channels, went to sleep or worse still, walked out of a theatre .. or reading a web page and thought , no .. and moved on … read a Twitter stream and nothing, you either clicked good bye or went looking for content that you can relate to, regardless of how the content is delivered to you, how you view it or engage with it, it has to value you and engage with you as a person.

Think about this and we will come back to you … in the next blog entry with more .. of what I hope is interesting content

Socrates Fundamental Principles

My aim is simplicity and therefore clarity.

I came across a happenstance, a link to my childhood, and a time when philosophy and ethics of living were a integral part of my upbringing, that moulded my character, my values and therefore my integrity – in other words all that I am.

Socrates’ fundamental principles

P1: We must always act on the basis of good reasons and good reasoning, not out of fear, mere self-interest, etc.

P1(a): We value the opinions of those who know, not the many

P1(b): The principles on which we rely must stand the tests of time and change of circumstances, and the conclusions we draw from them must be ones which we can be constantly faithful.

P2: It is not enough to live; we must live well, nobly and justly.

P3: We must never do wrong willingly, even in requital.

P4: We must always keep our agreements, provided they are just.

You know looking at these Principles, I do not think our current society complies with one of them .. not even close.

Engagement & Content

Content of an interesting discussion …. starts the thought processes !

My thoughts at the moment, seem to be focused on “engagement”, the reasons why we aren’t and the bigger picture of flawed corporate cultures caused by basic systemic issues … as I said in the feed yesterday “Everyone is connected, but are we really connecting ?” – I think not .. or worse if we are … we are not listening. I have some views on the reasons for this … but it amazes me that organisations including governments seem to just go through the motions and are seemingly indifferent to the reality .. which is why their stakeholders .. us .. are not engaged (normally) with their strategies … this comes down to the education of the “masses” as well, as for the Gods in the marble halls – we are just too ‘aware’ for their own good.

However with the fragmentation of the mass market in all areas, including mass media, the outcome for me is that instead of organisations making systemic changes to move with the social and technological changes to improve their internal cultures and thus the engagement and transparency with “us”, they basically keep going the way they are going, and one day when the financial world is sorting through the carcass of what were “great” organisations (including governments probably) … they will ask .. too late .. “How did this happen” ?

To cut a long story short, there has to be change in the way things are done … we all need to realise that so far as the Universe is concerned we don’t amount to a hill of beans as individuals (but together ?? ) … as Carl Sagan said in his own meditation … we are just this little blue dot in a relatively small galaxy, within the infinity of the Universe, that’s the reality of our significance … numberless blades of grass or the grains of sands on every beach … in every world springs to mind …

So what can potentially makes us different .. one thing, which is “what if” we believed in engagement with each other, in true transparency (not just the words) we can become magnificent working together .. so what exactly is stopping us .. fear of “everything”, ego .. perhaps !

But we need to start, with one small step, how about within your own circle of influence, and then the circle will grow, and soon (this relies on engagement) .. we have the ability to foresee the magnificence which can be a social engaged one world … utopia, even possible ?? … it must be possible as I can see our potential …probable .. I hope so .. I hope I see the start of it before my time is over .. well this time around anyway.

There needs to be one thing, a world wide social revolution, that holds Governments at all levels accountable and likewise all levels of business … how about we bring all levels of abuse and inequity to the surface …. without all of the hype and b/s of the news organisations who are basically there to sell their own product, their content… so we come back basically to transparency and accountability … so long as there is a “rating” to be improved .. we cannot trust in the ethics of the organisation, who are only motivated by money .. for me (now) money is like the mythical pot of gold at the end of the rainbow .. when you get to it, there is nothing there … and I can tell you from personal experience that money and materialism does not make you happy … but I guess that is something you need to find out for yourself.

By the way, if I hear one more time, “We have always done it this way … “ but this is my point exactly … and here you are talking with some organisation that is in need of change, sometimes surgical change. In any organisation, you must be proactive and always be curious and strive for excellence. To drive policy … that is the function, or it is supposed to be of the Board / owner and the CEO .. to work on the question .. here is the direction we we want to go, how do we get there ? Too many CEO’s work in the company and therefore never understand the reality which is that their company is not entitled to anything .. they may have the best / greatest most exciting wiz bang product or idea in the Universe, but unless you really engage with your market, (before – you take it to market, so they are part of the process) – it will rarely succeed.

This post seems more about engagement rather than content … so next time .. content for your publications …

Ok .. time for my exercise …

You and Blogging

I have been taking a lot of time and attention of the processes that Blogs and on Twitter, users there employ to connect, engage and convert readers.

I have noticed that most Blogs and Twitter feeds (business) are only concerned about serving themselves and seem to care little about attracting and engaging with “readers” with interesting content.

There are others who say this far better than I.

The first is Glen Allsop who writes for Copyblogger.com, his post

Why Nobody Cares About Your Content (And What to do About it)

I seriously couldn’t say it any better myself.

Please take note …. the content of your blog has to matter to me … as a reader .. if it does not matter to me, well the next site is a click away.

I have other suggestions for excellent Marketing sales advice at the blogs of Seth Godin .. in particular the realities of the process at his link Seth Godin and Darren Rowse at true expert at this … with over 320,000 readers can be found at Problogger.net
and an article of interest from his site about becoming a pro blogger
here

I would also refer you to the three basic rules of sales blogging, be the expert, the authority a reader is seeking by Attracting Readers, Engaging with them (with content) and Convert these contacts to sales …

I hope that this helps you move forward.

NZ Copyright Amendment Bill

New Zealand has just enacted into law, the Copyright (Infringing File Sharing) Amendment Act 2011 No 11, Public Act, which requires the New Zealand Copyright Tribunal to oversee ISPs’ (Internet Service Providers) implementation of a graduated response system with subscribers found to be infringing copyright works over their networks.

The new law also provides for a “default” remedy for rights holders in the event that a court finds that the system implemented by the Copyright Tribunal is ineffective.

Not sure I agree with this, as where does the burden of proof lay. I have even had a letter from one of these cowboys accusing me of downloading a file, and I know I did not download the file .. so I say again, what is the proof required of the infringement process, or are you presumed to be guilty ?

 

Comments Off on NZ Copyright Amendment Bill Posted in Uncategorized

Limits to Growth

This is a post I wrote last year on one of the other blogs for which I write

Why are we here? And how did we get here… I think you will find that is the question that people should be asking now, and will be asking more and more over the coming years. Let us look at history just for a while, something which we almost never do, there have been Oh so many instances which we can point to where we as a species, did not learn from the past, and there are two culprits for this beside arrogance and all of the platitudes, like “it can’t happen to me”, “Think positive”, “it will all work out” … this position we are in for one reason, the resources of the planet are finite, the call and demand for those resources by the ever increasing population is causing the very scarcity of the resources to finally be brought into focus… the old scarcity principle is well and truly alive, the trouble is this time it really is real.

Why are we surprised with this… since the Club of Rome was formed in 1968 and with their first major publication in 1972 was Limits to Growth – the Club of Rome, seems to have as its charter .. “to act as a global catalyst for change through the identification and analysis of the crucial problems facing humanity and the communication of such problems to the most important public and private decision makers as well as to the general public.”

The original report, examines fives variables which are: world population, industrialization, pollution, food production and resource depletion. An update to the original report came out after 20 years, and another after 30 years (published in 2004). Another is expected in the short term, the 40 year report.

In 2008 Graham Turner at the Commonwealth Scientific and Industrial Research Organisation (CSIRO) in Australia published a paper called “A Comparison of `The Limits to Growth` with Thirty Years of Reality”. It examined the past thirty years of reality with the predictions made in 1972 and found that changes in industrial production, food production and pollution are all in line with the book’s predictions of economic and societal collapse in the 21st century.

There is huge controversy about some of the claims made in the books, however in essence it sheds light on a simple fact, that resources are finite and are therefore limited. This is so important when we look at non-sustainable energy resources such as Petroleum based products (that currently underlies our entire way of living), rather than using sustainable resources for all our product needs.

This of course gets me to another issue, we need an alternative to petroleum products, not to convert basically many food based crops, such as corn etc, as a base for maintaining the status quo and further polluting the atmosphere, we need dramatic research into a sustainable ways to produce hydrogen, as well as any other form of sustainable ways to produce, portable and peak load electrical energy (the somewhat mythical cold fusion comes to mind), some positive early work is already evident – much more emphasis on this work needs to be shown. If we cannot find a sustainable energy source, what do u think will happen to the civilisation as we know it.. as one of the biggest problems with a global market, is how do you ship products from one point to another when there are no oil products to power the ships, road transport, farming machinery and of course airlines. It seems on the outside looking in , countries should be looking to provide incentives to their local industries to at least make them self sustaining in the essentials of life, food, clean water, and shelter – and being communal animals.. a community. Any thoughts…?

Motion Picture / Content Production & Distribution – the next 5 years

My experience is in content production, distribution, Broadcasting and electronic Media.

Just doing some more research on the current “issue” or alleged issue of Piracy for the motion picture industry. The major players of which is primarily represented in the by the Trade Organisation the MPAA (Motion Picture Association of America, http://www.mpaa.org).

Now until recently I was aware of the issue, but not of the financial details, now after looking at the issue I am actually wondering if there even is a real issue, with the effect of the Global Economic Crisis being seemingly felt across every market segment imaginable, except the motion picture industry, which has according to their own figures had a 15% domestic increase and an International increase of 30% over the years between 2006 and 2010 … wow ! This despite the fact that the number of actual releases in theaters increased just 10.1%.

The price of the admission ticket, rose by 39.4% from 2001– 2010 and yet the cumulative cost of the CPI rose just 27.95% …. ?

OK all that aside …. the rise in the income 2008 –  2009 for theater sales can be expected, as if we go back to the depression, even in harsh economic times (because of the times in fact) the industry has been pretty much recession proof.  The major demographics for the audience goes from 12 to 39 year olds, it is a very niche audience which in these harsher than normal economic times seem to be the only ones that actually have any access to disposable income.

I could go on and on .. however the point is essentially this …. Yes there is a problem with Pirating ( a small one ), but it is not serious, how can it be when year on year the income from sales of theatrical releases has increased far in excess of the CPI … the figures for loss of income presented by the MPAA are not believable.

The following from the immediate past interim CEO, of the MPAA, Mr. Bob Pisano is basically unsubstantiated rhetoric, more commonly known as spin, how can there be a serious problem with over time the income to the industry has increased 30% … such statements as “We will continue to work with our industry partners to fight for common sense ways, through legislative, enforcement and legal avenues, to vigilantly protect the creativity at the heart of our industry from theft.” These kind of statements are making the industry look ridiculous.

I do not agree with piracy, however, this mis-information, is on going and has not been substantiated, they are beat ups by what is essential a trade organisation with a big voice – these statements are not showing the industry in its best light … there are many other industries that employ far more people and families in the USA and worldwide … that actually are in serious and dire straits .. because they don’t have access to the Hollywood Media their voice is lost.  Many families on main street, also have no disposable income to currently invest in any sort of recreation, except free to air TV and maybe cable … remember cable, content on demand and it new variances will be the ever increasing choice for the distribution of content to the wider market.

There are a few issues that the MPAA and the industry in general needs to address… urgently.

The price of tickets is not sustainable, bearing in mind that on top of these are the travel, parking, food etc .. taking your children is not the escape it used to be … I took my son to see Avatar at the local cinema and it cost one adult and one child over $40, not including parking, vehicle .. drinks etc…

The lack of growth is also a social one, and manifests as a result of the niche interests of the population, in their online lives – there will come a time, and it is not that far away where people will not go to the movies in anywhere near the same numbers, it is trending down in real terms and will continue to, for lots of reasons, some social, some concerning access, transport and financial to name just some, hopefully before then the studios will have come up with a way to reach people directly via Video Streaming in their lounge rooms, using the dreaded internet … this is here now – so change your business model or else basically … you have less than 5 years, probably less.  I wrote about the effects of technology on the film industry over 12 months ago, and it seems very much to be following the path and the time frame suggested then … in Australia with the NBN (National Broadband Network) this is supposedly designed to provide fibre access with data speeds from 100Mbps to 1 Gbps … this will have a major effect on  the access to On demand services including rich and video media content in Australia.

The Film industry, as with Television needs to start to make relevant stories – content that people will in the short term at least want to invest money in to go and see … perhaps the new business model is to make low budget movies that are truly an escape from the current meltdown and the huge pressures on families just to get by … but hopefully not too many more regurgitated sequels !!! – mind you that would not be too bad .. if they had a good story, as one can forgive just about anything if the writer and the Directors are at the top of their game –  unfortunately that is not the norm.

Also I have been saying this forever, content production is inseparable from content distribution and visa virsa  … you cannot have one without the other. if you have funds you need to have been or will be investing in infrastructure for program distribution – either in the historical bricks and mortar theatrical release or the new technology content distribution infrastructure, by Video on Demand, Bit torrent or similar technologies ..the future is not with the existing venues as now, if you don’t now make these strategic investments or at least strategic partnerships, the future is going to be a difficult place as you are going to be a poor position at the bargaining table when it comes time to negotiation in 3–6 years …. because then you will have no distribution infrastructure that you influence, control or own.

Note Change is the only constant, be flexible, be awake to the social & technologically driven  changes thaat are all around you, and respond to your market, your consumers – your consumers are not the distribution companies, or the theaters, your consumers are the people on main street … engage with them, find out what they want … if you do not listen to their feedback or even make a channel to listen (really listen) then I do not wan to be the one to say I told you so, while I cry over the carcass of the industry that help to inspire my imagination.

Future distribution will not be by a Bricks and Mortar Theatrical release, ultimately the distribution will be in the form of data perhaps via a Peer to Peer network such as a Bit Torrent data stream … think outside the box people .  Further the expansion of major releases will become a rarity, not the norm, and hopefully Hollywood will actually become a mature business instead of what it appears to be at the moment, an ego driven teenager with entitlement issues.

The uptake of new movies will have to have relevance to the actual market, talk to them, the real users, use the internet, that is its strength, where relationships and communities are the norm, not the exception .. also personally I am pretty tired of the predictability of the content coming out of Hollywood .. what about an original story please – also how about appealing to some level of standard and not the lowest common denominator.

To expand on the above via a personal observation, there are some unique and profoundly creative talents in the film industry, starting with unique writers that are true story tellers, their connection with the viewers illicit profound emotive responses, exceptional Directors with intuitive interpretation, timing and insight, fantastic Cinematographers, gifted actors and support staff … with so much raw talent to draw from why is it so hard to put it all into an exceptional film that does not necessarily follow the prescribed formula … but that creates a real connection, and is not just some faded copy of a something that was once a profound original work.

Mainstream mass media including film, is normally a passive experience (except in the case of that true creative work), this mass media model also includes Newspapers, Radio, Cable / Satellite and terrestrial TV …. there is normally little to no  interaction with the viewer, that is not where we are going, the future will trend …. in the longer term your content will need to illicit a emotive response, or if you cannot create a masterpiece then at the very least, interactive ….ultimately the technology and the data speeds will materialize to make this a reality … unfortunately, the current trends for content is that it will come out of virtual sets, and actors as we understand them now may be a thing of the past, computer generation will be much more prevalent than it is even now.

Concerning the future distribution model, basically the Telco’s that currently own the fibre, need content just as much a you will need their fibre for distribution, however I guess if there is no successful negotiation, between you, then I guess content of the ilk of “I love Lucy” and “A Wonderful life” will be the only content … for distribution … funny that.

I realise that if I was again actively involved with the industry, that is back in the club, after a while, perhaps as little as three years, this type of objective perspective would be nearly impossible for me to create, as unfortunately those in the industry have an total inability to be objective and relate to their viewers, their users .. they are too busy doing, but doing what actually ?

A revelation, perhaps even a epiphany will be come to light and be forced upon the industry sooner or later, as they clearly don’t get it … change is here, recognise it, or suffer the inevitable changes that will be forced upon you, which you won’t like so much – it’s like I say “Change is the only constant, how we experience it, is up to us” ….

Here  is the link to the MPAA Theatrical Report 2010 PDF ….

Is Bit Torrent really a threat for Old Media ?

Whilst on the surface the Bit torrent application using Peer to Peer technology has the capacity to do harm , again I look at the response to this in a productive viewpoint, how can the studios benefit from this obvious market potential …

For software applications, it is only a threat if the license key operates with the software –  this comes back to the software providers own encryption and licensing software system.

For Video, it is obvious, from the numbers of users, it is well proven point that there is a market for TV shows and Movies … this can be shown by the number of Torrent participants in the data stream … why isn’t it an option to pursue, that the content producers offer a legal stream of product, such as the Australian ABC does when product is broadcast within Australia, OK it is downgraded and in Mp4 Video format, but for those who have missed the show, or want to keep it for their amusement, what is the harm ? – it is a domestic only quality. Alternatively I can view the content in high quality using the i-View program replay service … for a limited time ?  This is excellent interactive strategy for a transparent relationship with your customer.

For those outside of the studios primary market, which is primarily that of the continental USA, it is impossible to gain access to the content legally –  due to the Networks own licensing restrictions, people outside the studio zone, cannot view the product on-line … so the Bit torrent Software was born and is used as a response to this limitation. I am speaking primarily here of TV programs, the software allows someone to upload a program that was in the Public Domain, as it has been broadcast, so they can viewed in another geographic zone … In Australia none of the Video Streaming services allow access to the content for users in Australia, due to licensing issues, why is this ? Surely if I was subscribing to a US content provider –  streaming content, my own internet id (Geo location) would identify what geographic zone I was in, and thus my licensing region, and thus the content licensee for this zone … in my view the money I pay for access could be quite easily sent to the applicable country license holder for a particular content, by the i/p address as a subscriber … you guys need to start thinking outside of the box, and there is a substantial  increase in income that will flow once you do something so simple, for no appreciable increase in costs, as well as the increase in net due to increases in good will and lack of a confrontation relationship and the lack of a divisive enforcement arm – which lacks any credibility.

Stripping of a DVD to obtain the Video Stream is something that is another kettle of fish all together, as it was a licensed program, for one viewer only (household) –  I can see the harm here, all though it is no way to take as credible the loss of income the studio pundits claim, you cannot view the numbers and directly equate them to lost profits. However I do not agree with the commercial use of the Bit Torrent service where people pirate these streams to produce pirate copies to DVD’s …. however from the research I have undertaken, talking to users past and present, for a single user .. I have been told by many people I have spoken to actually go onto to buy legitimate licensed products, using the downloaded product as a trial if you like.

The content creators themselves have used the Bit Torrent facility, in the recent past and continue to do so. Recently there was the much heralded release of almost the final installment of a major franchise – (one more to go) … a program full topped and tailed (a teaser .. less than 40 minutes long) was released onto the Bit torrent before the theatrical release date … I have written about this as a use by the studios, when it suited them as a “legitimate marketing channel”, they used the Bit torrent facility, that obviously created interest and did make a positive difference at the box office.

However, by creating scarcity, the studios, the content creators / providers have created a secondary market that is so substantial –  what is their response, instead of being constructive and transparent, and working with the internet, to provide a access channel to provide access to this content, they go to these facilitator organisations that further exacerbate the situation, they troll the internet for alleged offenders. I have been so informed that the content providers / studios supposedly farm out their enforcement to self styled cowboys who I have been told send out unsubstantiated claims of infringement … for which they have no way of gaining anything positive from, except that it creates distance between the two parties and a them and us mentality. Nothing will be resolved … hopefully though, we are looking for a solution here … right ?

Surely if the studios, created a way whereby people could legitimately download a copy of the content, a downgraded quality for free or via something like an i-store or similar content provider at a reasonable cost of say $1 per TV episode (bear in mind there is no medium and the user pays for the data downloaded), the problem would essentially evaporate ….. or provide a encryption licensed video feed on something like a i-View format file, to provide the content …. or invest in a new Video file format that could not be hacked with a one user only encryption key.
Further to these claims of loss that is put forward by the license holders and their cowboys, this is substantially a fallacy, as it looks at the numbers of downloads and equates them to sold product at a sell price, this is such manipulation, as those downloads will not transfer to income unless the studio actually puts a 21st century procedure in to capitalise on this … if those that are seeking content could legitimately source product from the studios, free for a lower quality downloaded copy of pay for it at a reasonable price for a quality product then I believe the problem, much of these I am a victim mentality the content providers, particularly the spin the TV studios are pushing, is substantially a beat up and the problem would essentially evaporate.

If we view the actual financial performance of studio licensing, in context of the United States Balance of payments for 2008, 2009 and now in 2010 –  you can see increases in licensing income for overseas content sales which has increased over these years, the is further explained in another post I will do on Content Production and Distribution .. the need to be ready for the future and the change now.

Incidentally there is only one major TV network in the USA that gets it … and coincidentally only one in Australia … that is making an attempt to provide access .. unfortunately the worst network is someone who should know better and I thought that they did

I wrote about this and other aspects of the affect of the internet on Old Media models in a white paper as far back as 2008 … with different ways to re-structure their business models even then, it is obvious that no one is yet ready to see a solution here and start thinking outside of the box now or then.

My view of the Internet and Older business models, is a couple of things, (1) The internet user demands a different relationship with content providers & (2) Use the internet to form communities, and build a sustainable interactive relationship – this is its strength (3) Please think outside the box … you cannot win this – make some money by approaching it another way … and what you can do best, that is to produce excellent content .

My advice to the studios, capitalise on the opportunity …. focus on your craft instead of sending all your profits to the lawyers.

Rothschilds – another flawed non-sustainable business model

This is an old post of mine on another site …. but I thought it was worth a reprise here

Inspired by an article by Jesse Riseborough and Simon Casey NATHANIEL Rothschild’s the future 5th Baron Rothschild says he now plans to build one of the world’s largest coal producers. A member of the Rothschild lineage that helped bankroll Britain’s war against Napoleon, he is leading a $USD 3 billion ($A3.12 billion) takeover that will create the biggest exporter of coal to China So what do you think the motivation of this is … perhaps greed and control …. by suggesting he could corner the control of the coal exports to China …. when China’s apparent strategy is to use all the worlds coal before they have to touch their own …. because its cheaper …. and makes excellent strategy … because then they will have the option to burn their own coal totally within their own borders … and so much for the worlds need to reduce burning of fossil fuels. Most Indonesian coal (there are exceptions… yes but few) is generally not preferred for China in any case due to its high water content – so what is the real strategy behind this …? perhaps it is to subtly ( though there is nothing subtle about this) apply pressure to China to just suggest that he can for another advantage or have China as a partner in this venture .. mind you I work in commodities … I think he has a snowballs chance in hell of ultimate success .. going up against a sovereign state in this fashion with their essentially unlimited balance sheet – but as I said … perhaps this is the opening gambit, and this is merely a vehicle for another strategy, yet to be revealed. If China even considers such a block possible, does he really think that China will let someone outside of China control – where importing coal is seen by China as part of an overall strategy … people have to stop thinking that China thinks as we do … they don’t …. their vision runs in decades not our baby steps, in other words the next 3–12 months where most of the western world seems to reside. If we continue down this road, China will have the last laugh …. they are using our greed and lust for money to win this particular battle … and the war … (as they see it) … please wake up and understand.

If this article is true, I would be surprised, as I really would have thought that the 39 year old Nathaniel Rothschild would have come up with a more innovative and technologically savvy strategy … such as control of essential earth minerals … necessary for us in today electronics or perhaps tomorrows energy sources or perhaps research into a sustainable way to make hydrogen .. which could provide a portable essentially non-polluting power source from fuel cells …. but no … with this dated coal strategy which would have been innovative 50–100 years ago .. I so don’t think so – as it has so little vision and is so passe’ ….. do get with it mate, remember what century you are in.